Panel of Women-Owned Construction Firms

Mar 7 11:00 am — 12:00 pm

Join us to hear from women-owned construction firms about how they have found their success in Public Works Contracting!

Women in Construction Week takes place during the first full week in March every year. It is a time to highlight all the great initiatives and work of women within the industry. Likewise, it is a time that brings to the fore the opportunities that are available to women in construction. Women in Construction Week traces the history of women in construction, their challenges, and the ways they’ve been able to overcome them.

We celebrate Women In Construction week to appreciate the women who have taken the bold step to enter the construction industry and also to encourage those willing to make similar commitments.

Source: National Today,

Meet Your Panelists

Que Alicea


Q&A Consulting

Que Alicea is the CEO of Q & A Consulting LLC. (QACL), an environmental consulting firm based in the San Francisco Bay Area established in 2020. QACL services municipalities, utilities, public and private school districts, and commercial entities. Que leads a team of passionate environmental professionals, with over a combined 60+ years of experience in the industry, providing safe indoor and outdoor environments for staff, clients, job sites, and the community.

Que is recognized as a groundbreaking, African-American, woman-owned business, addressing complex challenges in the environmental industry, making her one of the few African-American women-owned firms holding a WBE, WOSB, LBE, MBE, SB and DBE certification. She has been featured in notable press such as Entrepreneur, Yahoo Finance, and KRON4.

Que is an active member of the Women’s Business Enterprise National Council Pacific (WBECP), and serves on the Bay Area Rapid Transit Business Advisory Council (BAC); the Conference of Minority Transportation Officials (COMTO) HUB Committee; and the San Francisco Chamber of Commerce Build Downtown SF Committee.

Juliana Choy Sommer


Priority Architectural Graphics

Capabilities Statement >>

Juliana has been the Owner and President of Priority Architectural Graphics. She founded the company in 1995 as the sole employee and has grown and expanded consistently to its current size. Recently, Juliana has led continued expansion and growth of the company with the acquisition of VKK Signmakers in 2021.

Juliana is a strong advocate of San Francisco’s local-hire and local business initiatives. As a current Executive Board Members of the Asian American Contractors Association, she lobbies on behalf San Francisco area based suppliers, general contractors and sub-contractors. She is a current member of the San Francisco Local Business Enterprise Advisory Committee. On this commitee, she advocates that the City and County of San Francisco continues to hire locally and purchase their goods from businesses based within city limits.

Juliana is a native San Franciscan. She is a past board chair and member of the Bayview Hunters Point YMCA and a Leadership San Francisco alumni. She is a devoted wife, dog owner, avid hiker and an inspired home chef.

Misha Homara

President & Chief E.O.

TriCore Panels, Inc.

Misha Homara is a highly accomplished leader in the construction industry, serving as CEO of TriCore Panels, a 2nd generation family business specializing in design, fabrication, and installation of architectural paneling systems for commercial and residential projects. Homara’s strong background in business management and communication stems from her degree in Communication and Media Studies from San Francisco State University.

Since joining TriCore Panels, Homara has been instrumental in driving the company’s growth. Under her leadership, TriCore Panels has become a major player in the industry, providing innovative solutions to clients throughout the bay area.

In addition to her work at TriCore Panels, Homara is the President of the Women Construction Owners & Executives (WCOE) California Chapter, where she advocates for women’s empowerment and equal opportunities in the construction industry. She is also a board member of the National Association of Women in Construction (NAWIC) Silicon Valley chapter, where she actively contributes to the organization’s mission of advancing women in the construction industry.

Through her work at TriCore Panels, WCOE CA, and NAWIC, Homara continues to inspire and empower women in the construction industry. Misha is a dog mom to a senior chihuahua, enjoys being outdoors, teaching spin classes, and exploring the food culture in San Francisco during her free time!

Register for this Webinar Here >>

Registration Cost: FREE

Location: Virtual (Zoom Webinar)

Event Contact: Norcal APEX Accelerator

P: (707) 267-7561


The information provided in this webinar/ workshop and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar/ workshop without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California APEX Accelerator, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar/ workshop. By registering for this webinar/ workshop you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California APEX Accelerator or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar/ workshop and/or the registrant’s use of or reliance on said information.

This No-Cost Training Event is Hosted by

Norcal APEX Accelerator

Northern California APEX Accelerator is a government-funded nonprofit formed to help small businesses find, bid on, and win contracts with federal, state, local, and tribal agencies.

This No-Cost Training Event is Co-Hosted by

Women’s Business Center – San Jose

AnewAmerica Women’s Business Center – San Jose provides training, counseling and other support services to help women entrepreneurs start and successfully grow their businesses. In addition, the center supports women business owners.

Women’s Business Center – Oakland

AnewAmerica Women’s Business Center – Oakland provides training, counseling, and other support services to help women entrepreneurs start and successfully grow their businesses. In addition, the center supports women business owners.

The National Association of Women In Construction

The National Association of Women in Construction (NAWIC) is a non-profit association of women whose core purpose is to enhance the success of women working in all facets of the construction industry by providing education, professional development, and networking opportunities.

Merriwether & Williams Insurance Services

By providing their diverse clients with counsel drawn from more than 20 years’ experience in unique problem solving, Merriwether & Williams is helping to create a new insurance industry paradigm that transforms obstacles into opportunities, enables innovation, opens doors and creates more dynamic relationships between businesses and communities.

The Contractor Development Program (CDP)
Administered by Merriwether and Williams Insurance Services, the Contractor Development Program (CDP) was implemented by the City & County of San Francisco to assist small local contractors by providing an array of business development assistance.